() First of all, distinctiveness is the essential feature and function of a trademark. As mentioned earlier, the function of trademarks is to distinguish the source of goods or service providers. Just as if people in the whole society do not have names, then we cannot distinguish between Zhang San and Li Si. Similarly, if companies that produce the same goods or provide the same services do not have trademarks, it will be impossible to distinguish the source of the goods and the service provider. () In addition, trademarks are also an important tool for enterprises to participate in competition and expand markets. Due to differences in capital, equipment, and technical strength between production companies and service companies, differences in product quality, performance, etc., or service quality, features, style, etc. will inevitably result. It is the trademark that carries the business management, scientific and technological progress, employee quality, business reputation, etc., embodies the comprehensive quality of the enterprise, and has become a symbol of the enterprise. When consumers see these different trademarks, they will associate them with the different companies that these different trademarks refer to, and then choose goods or services from companies with better quality goods and services.
() Secondly, trademarks also play an advertising role. Trademark names are often composed of refined, novel, eye-catching text and graphics, which are distinctive. These characteristics of the trademark itself can attract consumers from different angles and leave a deep impression on consumers. When the reputation of a trademark is established, when consumers see the trademark, they will associate it with the quality of the goods or services that the trademark refers to, and this will affect their choice when purchasing goods. This is the advertising role of the trademark.
The rapid development and service quality of Shenzhen Lihebito Intellectual Property Agency Co., Ltd. stem from the gathering of a group of professionals who are familiar with domestic and foreign intellectual property regulations and have rich intellectual property theory and practical experience. In addition to trademark registration, we also provide intellectual property services such as patent application, copyright registration, and high-tech enterprise identification
The importance of corporate trademark registration